Laufey x Amazon Music — Discord Activation
An immersive Discord activation for Laufey's 'Christmas Magic' release
The Challenge
Amazon Music needed an innovative community activation strategy for Laufey's 'Christmas Magic' release that would drive new sign-ups, foster fan engagement, and create a memorable interactive experience within the Discord platform.
Our Approach
We designed and executed an immersive Discord activation for 'Laufey Land,' combining community engagement mechanics with interactive experiences that drove participation, post interactions, and Amazon Music sign-ups in a festive holiday theme.
The Outcome
The activation attracted 2,702 new Laufey Land members, generated 3,784 Discord post interactions, engaged 522 total activation participants, and drove 336 new Amazon Music sign-ups.
New Members
Post Interactions
Activation Participants
Technology Stack
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