Louis Vuitton x Yayoi Kusama — Kusama Games
A global AR takeover blurring the line between digital and physical with four interactive mini games
The Challenge
Louis Vuitton needed to create a global immersive experience that honored the collaboration with artist Yayoi Kusama, blending the line between digital and physical to engage audiences worldwide through interactive technology.
Our Approach
We created four location-based AR mini games — Colour Craze, Pumpkin Painter, Louis Labyrinth, and Alma Assembly — each with four levels of difficulty, inspired by the art and brilliance of Yayoi Kusama as part of a global takeover campaign.
The Outcome
Delivered a globally deployed AR gaming experience that engaged audiences across multiple locations, bringing the Louis Vuitton x Yayoi Kusama collaboration to life through interactive, location-based installations.
AR Games
Difficulty Levels
Reach
Technology Stack
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