Nike — The Future of Air
Colossal AR-enabled statues of six titans of sport at the Palais Brongniart
The Challenge
Nike needed an unforgettable immersive experience for VIP guests at the Palais Brongniart in Paris, blending physical space with cutting-edge augmented reality to celebrate the world's greatest athletes and the iconic Air brand.
Our Approach
We created colossal AR-enabled statues of six titans of sport — LeBron James, Alexia Putellas, Bebe Vio, Kylian Mbappe, Sha'Carri Richardson, and Victor Wembanyama — poised in midair and glowing in signature Nike orange, viewable through mobile AR experiences.
The Outcome
Delivered a world-class immersive AR experience that captivated VIP audiences, combining physical installation with digital interaction to create a truly memorable brand moment for Nike's Future of Air campaign.
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